More and a lot of Indians are logging on to Facebook and Twitter. There was a record growth (of 37%) in social networking in India last year, per a study by eMarketer, a us analysis firm. and the range of users is projected to cross eighty million this year. it absolutely was sixty three million a year ago. “With the second largest Facebook user-base outside the us, India is predicted to have the biggest Facebook population within the world by 2016,” says the study, findings of that were free on weekday at a conference in bangalore on ‘Social Media promoting in rising Markets’. The two-day meet, organized by LN Welingkar Institute of Management Development & analysis in association with Academy of India promoting and IDG Media, was attended by over three hundred delegates from across internet.
Another study, by web and Mobile Association of India, given at the meet, says that in 2013, over seventy eight million netizens were active users of Facebook, registering a five hundredth growth over 2012. Twitter had thirty three million, LinkedIn twenty million. Corporate executives and B-school researchers spoke on the simplest practices on social media to promote and market products and services in the virtual world.Underlining the increasing importance of social media internet, Institute’s group director Uday Salunkhe said: “Over eightieth admissions in the institute is social media driven. Naturally, it’s associate integral a part of a holistic promoting strategy that helps cut prices, improve service and create an internet temperament.
“Today nearly hour decision making is over before engaging with a brand. Potential customers consider it important to stay informed product updates, reviews and feedback on Twitter and Facebook,” said Nishant Rao, country manager (India), LinkedIn. Rao said social media had modified the marketing landscape and it was now driving growth.